Soft Clothing for All Children is excited to unveil its new Spring 2014Collection for Boys and Girls.  Soft will present the collection August 3-5, 2013 to selected press and retail buyers at Playtime New York, a unique tradeshow with a selection of the best American and International children’s collections.

The Soft Spring Collection features vibrant colors and hand-drawn prints, inspired by two coasts—the Riviera in France, and the West Coast of the USA, in the vibrant color and print age of the 1960’s, and is beautifully explored on the brand’s Pinterest boards.  The collection takes cues from PanAm travel posters, Catalina Tile, 60’s graphic design and more. The print and color palette is vibrantly hand drawn and painted, and the graphics explore unique typography styles, nautical themes, and playful French sayings.  The style silhouettes are both classic and 60’s inspired and range from cap-sleeve shift dresses, classic chino shorts, and printed trench coats, to playful styles such as bubble mini-skirts, cool graphic tees, and floral print shorts and pants.   

We are thrilled to present our Spring 2014 collection at Playtime this year.  Comprehensive comfort is always our top priority, so this collection has all the benefits our customers expect: flat seaming, soft bio-washed organic cotton, water-based prints and no tags, zippers or itchy embellishments. We wanted to work with a bright and poppy color palette that mixes and matches perfectly, and hand painted prints that are sophisticated but ultimately playful and all about the world of children.  There is such a rich color and print story in this collection and we can’t wait to launch it next Spring!
                                        – Jessica Ralli, Founder/Design Director


Explore the Brand
Register for Playtime
Request Linesheets/Lookbooks
Press Release (pdf)

Media Contact
Michelle Gabriel
Soft Press Office
press@softclothing.net

Our Spring 2014 Color Palette (in progress)

Our Spring 2014 Color Palette (in progress)

color inspiration

color inspiration

(via lone-light)

Love the key pattern

Love the key pattern

(via vivaversace)

A fave from our fall line, available here: http://www.myhabit.com/#page=d&dept=kids&sale=A18AWE6QPFCXOC&asin=B007P6EOB8&cAsin=B007P6EOCM&ref=qd_b_img_d_9

A fave from our fall line, available here: http://www.myhabit.com/#page=d&dept=kids&sale=A18AWE6QPFCXOC&asin=B007P6EOB8&cAsin=B007P6EOCM&ref=qd_b_img_d_9

prints at marni ss13 are to die for.

prints at marni ss13 are to die for.

Soft Fall 2012

Sets: Deborah Hilert

Photographer: Aaron Kreiswirth

we are very inspired by varsity jackets for fall 2013

we are very inspired by varsity jackets for fall 2013

anotherafrica:

Dancing shoes, wax print fabric.
Courtesy of Style Africa via | Facebook

anotherafrica:

Dancing shoes, wax print fabric.

Courtesy of Style Africa via | Facebook

thetruththedeadknow:

Marine Hugonnier, various works.

Picking up where Elsworth Kelly left off…color studies done on newspapers from around the world on significant and notable dates - using blocks of color to erase any/all imagery or photographs from the page.  Blinded by color.

fashion-ocd:

fellt.com/tuula

fashion-ocd:

fellt.com/tuula

We make kids and families smile.

There are kids out there who have a hard time getting dressed. Soft was founded by a mom and a teacher who wanted to create clothing that puts smiles on the faces of even the fussiest of dressers.

Live Soft. Love Soft.

twitter.com/softclothing

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